Jake Smith
— Innovation Consultant and Director at JP74


Topic: Jake will be one of Creative North's rapid-fire speakers, delivering laser-focused insight in a short, sharp seven minute presentation


Jake makes things on the internet and covers nearly all aspects of the creative online experience in his work.

He liaises closely with both client-facing and Design and Technical teams, championing the need for good design to key stakeholders, translating business strategy to internal teams, and increasing value through good UX and design practice.

Being both creative and technical has helped Jake win the trust of renowned agencies such as North, Turner Duckworth and GBH London, as well as the technical- and business-led requirements of Urban Splash, D&AD and Egencia.

Jake cites decades of playing videos games as his education for user interfaces and interactivity.