— Senior Copywriter
Topic: Why being authentic pays.
“Audiences are seeking out the real over the fake - the why over the how. So authentic content might be the cornerstone of your business’ future.”
Peter Stephen is a seasoned B2B copy specialist. As a freelancer, he has written thought leadership, sales enablement and demand generation copy.
Working for Ogilvy and Saatchi & Saatchi pro, he has developed concepts, built integrated campaigns and writtencorporate, social and sales copy for clients, including: Oracle, Vodafone, Nokia, MasterCard, VISA, Samsung, Vaillant, Glow-worm, Adobe and Cisco.